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ID Model: A digital business model that leaves no one behind
How can research into new forms of inclusive digital business models directly benefit those who need them most? Professor Xiaolan Fu’s IDModel project is paving the way with an app-based solution that empowers users in developing countries to generate income.
In a video by the Social Sciences Division at the University of Oxford, Professor Fu shares how her research creates opportunities for marginalised societies, along with advice for researchers stepping into the world of innovation. This is the first in a new series of four films telling the stories of some of the inspiring innovators within the Social Sciences Division.