Past literature shows the channels through which exporting activities affect firm innovation through the learning-by-exporting (LBE) theory. Despite the fact that cross-border export has been digitalised thanks to the introduction of the internet and digital technologies, there is no study yet looking into the role of digital exports in firm innovation in the literature. For developing countries, finding and understanding this role is crucial because it allows their latecomer firms to leapfrog stages and narrow the innovation gap with advanced economies.